A comparative study of Television and E-Media in Mass Communication

A Comparative study of Television and E-Media in Mass Communication.

ü Sub:-Mass Communication and Media Studies.

ü Paper:-  15

ü Name: - Vajani Bhumi N.

ü M.A:2   SEM:- 4

ü Roll No:-04 

ü Year: 2013-14

ü Submitted To:-Dr. Dilip Barad.

                             Department Of English;

   Maharaja Krishnakumarsinhji

   Bhavnagar University.

   Gujarat.

                               

  What is Media?

          Communication channels through which news, entertainment, education, data, or promotional messages are disseminated media includes every broadcasting and narrow casting medium such as newspaper, magazines, T.V., radio, billboards, direct mail, telephone, fax and internet, media is the plural of medium and can take a plural or singular verb as needed.

                          Mass Media:-

               

                                      The mass media are diversified media technologies that are intended to reach a large audience by mass communication. In the late 20^th century, mass media could be classified into eight mass media industries: books, newspaper, magazines, recording, radio, movies, television, and the internet. With the explosion of digital communication technology in the late 20^th and early 21^st centuries. The question of what forms of media should be classified as mass media more prominent. It is controversial whether to include cell phones, video games and computer games in the definition. Print, cinema, recordings, radio, television, internet, and mobile phones are each included in it. Mass media has its own types.

    

   What is Mass communication?

 

                                                      Communication:-

               It is derived from a Latin word ‘communicate’. It means ‘to share’. Thus communication is the activity of conveying information through the exchange of thoughts, messages, or information’s as by speech, visuals, signals, writing or behavior. It is the meaningful exchange of information between two or more living beings.

·                                                                                            Mass communication:-

 

Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at a time.  Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organization communication, in which the focus is on single source transmitting information to a large group of receivers. The study of mass communication is mainly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information. Mass communication began when humans could transmit messages from a single source to multiple receivers. Mass communication is linked with media influence or media effects and media studies, Mass communication is a branch of social science that falls under the large umbrella of communication studies or communication. The study of mass communication can be associated with the practical applications of journalism, television and radio broadcasting, film, public relations or advertising. The study of mass communication has extended to social media and new media too. This field is continually evolving.

Now, after clearing the concept of media, mass media, communication and mass communication I would like to discuss the various means of the mass media. Some of them are books, newspaper, magazines, radio, cinemas, T.V. and e-media. The subject of my assignment is to compare to T.V. and E-media. Let me write about the T.V.

 

             What is Television ?

  

          The world television comes from the Ancient Greek, where ‘tele’ means ‘far’ and Latin ‘visio’ means ‘sight’. The T.V. is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored without any sound system. The TV has become very common in homes, business, and institutes. The TV has become a vehicle for the advertisement and news. Since 1950, TV is the main medium that moulds the public. The availability of the CDS and DVDS have resulted in the television set frequently being used for viewing recorded as well as broadcast material. In recent years ‘internet television’ service is very popular. Round about 78% household of the world have TV sets in the year 2009. 

 

          Development of Television  in India:-

          TV is one of the major mass media of India and is a huge industry and has thousands of programmers in all the states of India. Approximately half of all Indian household own a television. As of 2010, the country has a collection of free and subscription services over a variety of distribution media, through which there are over 515 channels and about 59 are paid channels. National telecasts were introduced in 1982. In the Indian market, Indian small screen programming started off in the early 1980s. At that time there was only one national channel Doordarshan, which was owned by the government. The Ramayan and Mahabharat were the first major television series produces around 1980s. TVs viewers increased in large number though there was only one channel. Later on Foreign channels like CNN star TV and domestic channels such as Zee tv and Sun tv started satellite broadcasts. Starting with 1 set in 1962 and one channel, by 1991 TV in India covered more than 70 million homes giving a viewing population of more than 400 million individuals through more than 100 channels.

 What is E-Media?

                           Electronic media uses either analog or digital signal processing. E-media is nothing but electronic media. Electronic media are media that use electronics or electromechanical energy for the end user to access the content. This is in contrast o static media which today are most often created electronically, but do not require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are video recordings, audio recordings, multimedia presentation, slide presentation. In e-media recordings are not required for living broadcasting and online networking.

   

Disadvantages:-

Electronic media is superficial. E-media’s relentless stimulation of electronic media has inspired studies to determine how it affects learning.

      E-Media:-

          Electronic media is a rich resource of services, supplies, creative and innovative solution to everyday domestic and professional demands.

   

               Definition:-

 “Electronic Media is information or data that is created, distributed and access using a form of electronics electromechanical electronic communications”.

 The common equipment we use on a day to day basis to access electronic media is our T.V., radio, computer, cell phones and other devices transporting information to and from us by means of electronic involvement.

“Electronic media is media that uses electronic or electromechanical energy for the audience to access the content, multimedia presentations side.”

          In broad sense if we consider T.V. Radio, www are known as electronic media. They are against print media.

                       Advantage:-

          Electronic media’s chief advantage is its immediacy as autocratic Middle Eastern rulers learned too late during the ‘Arab spring’ of 2010. Reports from satellite networks like Al Jazeera made it impossible for authoritarian regimes in Egypt and Tunisia to silence the truth.

  

                         Development of Internet in India:-

          India has the world’s third largest internet user-base with over 137 million as June-2012. The history of India started with launch of services by VSNL on 15 august 1995. They were able to add about 10,000 internet users within 6 months. From 2005 onwards the growth of the broadband sector in the country accelerated, but remained below the growth estimates of the government and related agencies due to resource issues in last-mile access which were predominantly wired-line technologies. Internet access in India is provided by both public and private companies using a variety of technologies and media. The country has the world’s third largest number of Internet users with over 205 million in October 2013. There were 161 internet services in India as of 31 May 2013. The 2^nd generation internet is the most prevalent in India.

                              Print Media:-

          This media includes newspaper, magazines, pamphlets etc. Print media is a type of media that is distributed in a printed form. Print media would be anything that is printed out on a piece of paper, label or advertisement. Print media refers to forms of media that disseminates printed matter. They are distinguished from the broadcast or electronically transmitted media and include newspaper and magazines. Newspaper is very special reading material. Indian families read newspaper while having breakfast and tea. Newspaper is read for the current updates, ads, and other information as well as interesting literature delineated in it. Magazines are delivered weekly, every fifteen days or monthly. Newspaper and magazines have very wide circulation and have been continuously increasing in numbers.

 

          Television Vs. Internet:-

          Television is audio-visual in nature. This powerful visual nature helps television to create vivid impression in our minds which in turn leads to emotional involvement. The audio visual quality also makes TV images more memorable. The live nature of television allows it to transmit visuals and information almost instantly. Thus it can also be termed as a ‘live’ medium. This capacity of the medium makes it ideal for transmitting live visuals of news and several sports events. If you are watching a football match in television channel, you can almost instantly see the goal hit by your favorite team. On the other hand, you can read about the football match only in the next day’s newspaper. TV allows you to witness events which happen thousands of miles away. All of us know that there are a large number of people who cannot read or write such people may not be able to read a newspaper, but they can watch television. Anyone with television receiver can access the information shown on television. This makes it an ideal medium to transmit messages to large audience. In a country like ours, with a huge illiterate population, this characteristic of television makes it an ideal instrument for transmitting social messages. T.V. also has a very wide output range and reach. It is truly a mass medium. Only if there is any technical problem or power failure we cannot watch TV.

          Internet gives us information on almost all subjects. It has an ability to do research from our home about anything anywhere in the world. It is useful in giving or receiving scholarly articles to one’s children games. Internet gives us messages boards through which people can discuss ideas on any topic. It has an ability to get wide range of opinions. People can final other people with similar internet anywhere in the world. The internet provides the ability of emails. Free mail service to anyone in the country. Internet provides us with the facilities of video-conferencing. All type of materials related in innumerable languages in the world is available through the net. One can know everything regarding a place without visiting. Net is available 24 hours if we pay for it. Yet sometimes it is disconnected due to weather or technical problems. Cyber crimes are increasing your account can be hacked and course it is difficult to steal the TV. Palmtops, Laptops can be stolen. All the information on the net is not authentic. There can be fake accounts and fake identities that is dangerous. TV is affordable while all cannot afford computer with net. Apart from this indicated person can learn something by watching TV but internet is a subject that requires literate person to operate its mechanism. It creates virtual circle making friends outside and with unknown thus avoiding nears and dears around a person. Pornographic material is in plenty that can create very ill-effect stage. TV doest shows such programs can be watched very late on TV. Internet also has lots of ‘heaters’ sites. Viruses can be created on internet and your personal computer can be damage and valuable data can be ruined. Money can be transferred from your account and there is a threat of theft. It has been very useful as it has global audience. The fact that internet is operational all time makes it the most efficient business machine to date. Internet can connect global audience, it operates day and night, it’s not very expensive, and one can do business through the world. It can be useful in product advertising, getting all types of information about the product before purchase. You can use the multimedia capability of the World Wide Web to make available not only various product specification sheet but also audio files, images, and even video clips of products in action. It allows all the customers to explore what they want in their own way. The internet distributes catalogues. The updates are done very quickly. Internet allows online surveys whereas TV doesn’t provide such facilities. The survey result is automatically updated. Online announcements can be done as TV gives us live programs. Online chatting and debates are done. TV shows live debates. Basic English knowledge is required for using internet whereas it’s very easily to operate TV. Internet has formatting capacity. Any program which a person is interested can be downloaded and seen latest TV also has the facility of recording that can be done automatically. Face book, Whatapp attract people to passes internet. Also we should remember that there are many regional, national and international channels that play an important role in the popularity of the TV.

            No a day media is the most influential device. People are lead by the truth or false of media. Media can make or mar the society. Media constructs and destructs. Mass media plays very important role in molding the life style of the people. Mass media can make one’s life but excess of TV or internet spoils one’s life. TV has its own role and importance to play while internet has its role to play the judicious use of mass media leads the person to prosperous future. It also helps in building the country’s future.